Pilos

The team behind Pilos built their store to help people learn. Their challenge was simple to say and hard to solve: getting those products in front of the right learners, again and again.

Educational products are a considered buy. People compare, save things for later, and come back when they’re ready to learn. Pilos needed to be there at every one of those moments, not just the first.

We started by getting to know who Pilos’s learners are and what they come to the store for, then put the ad budget where those learners already are: Google and Facebook.

On Google, ads met people right when they searched for something to learn. On Facebook, ads reached people who didn’t know Pilos yet and showed what each product actually teaches. Email & SMS took it from there: welcoming new learners, nudging the ones who left something in their cart, and suggesting what to learn next.