Punch Plan
A combat sports brand with a big social media audience, now with a storefront that turns that attention into sales.
01The Challenge
Punch Plan had already done the hard part: a large, engaged audience of fight fans. What they didn’t have was anywhere for that attention to go.
Their content pulled in traffic every day, but with no storefront to send it to, all that attention ended with a like or a share instead of a sale.
02Our Strategy
We gave their traffic a destination: a storefront built around their audience, with every channel routing fans straight to it.
We built the store on Shopify around what their fans already came for, then connected their YouTube channel to it, so every video gave viewers a route to the storefront. Paid campaigns brought new fans in, and email & SMS turned first orders into repeat ones.